Xcel Centre makes Excelpoint software its first choice to drive new customers and event bookings

20 March, 2019 Case Studies, Resources

The Xcel Centre

The Xcel Centre 

Established in 2007, the Xcel Centre was built on a 4.25-acre site on Long Tens Way, Aycliffe Business Park. Following a £5 million investment, it is now a stunning 33,000sq ft facility offering meeting rooms, office space, conference facilities and a large-scale exhibition hall, all of which enjoy state-of-the-art technology to meet the needs of customers across the region and beyond. 


The Centre has hosted some of the region’s leading events, from gala dinners for 500 guests, to launch presentations for 1800 attendees. 


The purpose-built facilities and a customer-focused management team have established the Xcel Centre as a venue of choice for the North East. 


Owned by the Xcel Church, the Centre is home to the church who use the various facilities for their meetings. To complement the core product offering, the Centre is also home to Jacksons Coffeehouse providing a welcoming social environment for local businesses and visitors to the Centre. There is also a full daycare nursery based within the Centre, Little Cubs Nursery, offering an excellent childcare facility for parents across the region. These businesses are all part of the Xcel family and provide the same level of excellence in their areas of expertise that you would come to expect from the Xcel Centre.  


This renowned facility has hosted high profile events such as EMCON (the region’s most prestigious engineering and manufacturing event), the Hitachi Supplier Conference, as well as the annual, Make Your Mark Awards, at which Excelpoint received the Most Innovative Product Award which in turn drew the attention of the Xcel Centre. 


The Challenge 

A few years ago, Xcel Centre purchased a software system designed for the hotel sector. Although the Centre shares similar services to the hotel industry, such as conference facilities and meeting rooms, it did not fulfil their core requirements as it was inflexible. It did not allow for expansion into other revenue streams or the management of resources and facilities internally. They required a software system bespoke to their areas of expertise, but capable of adapting as their business adapts, which would enable them to offer a first-class service to their customers and support them in attracting new customers. 


The Solution 

Xcel Centre engaged with Excelpoint to discuss their software requirements.  Excelpoint’s Business Consultants spent the time to get to know the business processes and culture to enable them to build a new software architecture that would deliver a flexible CRM and booking system to meet the needs of the Centre.   


The software integrated the Centres business processes and negated the need for significant retraining. It provided the Centre with an easy to use software solution to assist in enforcing compliance with best practice and approved processes.  It also transformed the way information was collated, integrated, used and reported.A key objective was to ensure efficient processes, information, software and people were working together to meet the needs of the Centre. 


The software allows staff to take and record enquiries and allocate resources efficiently. The greatest advantage of the software is that it was built entirely to meet the requirements of the Xcel Centre. 


The Result 

The Excelpoint system has streamlined the administrative process for Xcel Centre and provided the management team with real-time visibility through a dashboard consisting of graphs, charts and transactions.  


This approach allows the management team to maximise the use of the Centre and its facilities, achieving increased operational efficiency and cost-savings across the business. 


Xcel Centre saved both time and money having a system configured around their specific requirements. In turn, they avoided the risks of an expensive bespoke coded software system. 


The solution eradicated the previous off the shelf system along with all its inherent issues. It has increased efficiency by reducing paper-based or low-tech workarounds without the need for extensive and expensive staff training.   


Bookings increased, providing a solid return on investment and as a result of information visibility, the overall efficiency of the Centre’s resources has dramatically improved.   


Excelpoint’s easily-adaptable software means that Xcel Centre can build on this successful foundation in line with its growth plans. 



Kerina Clark Business and Finance Director at Xcel Centre said: “We understood as a management team that our software system was inhibiting growth and producing inefficiencies across the Centre. To improve the services we offer, we needed to focus on our internal processes and booking system. 


We engaged with Excelpoint to help us to understand what we required. They got to know our business, mapping out our internal processes enabling them to configure their software to exactly meet the needs of our business.  We now have CRM and booking software implemented that enable us to offer our customers an efficient and first-class service.  We have realised significant cost-savings as we are working more efficiently, and it has enabled us to increase our productivity and bookings across our various services. 


Excelpoint developed a fully automated software system to eradicate the inherent workarounds and provided us with real-time data providing the management team with powerful reporting features. The ease of use of the software negated the need for staff retraining and enabled us to process enquiries and bookings immediately. 


It was all achieved in a short timescale from the initial engagement through to the implementation and execution of the new software across the Centre. The flexibility and scalability of the software will enable it to grow with us as we continue to offer the region an excellent hospitality facility. 

Ian Brown and Kerina Clark

Ian Brown Managing Director Excelpoint and Kerina Clark Business and Finance Director Xcel Centre.


To find out more about Excelpoint, please contact: 

 Email: sales@excelpoint.co.uk 

Telephone: +44(0)1325 328839 

Address: Excelpoint LtdEvans Business CentreDurham Way SouthAycliffe Business ParkCounty DurhamUnited KingdomDL5 6XP 


Office Hours: Mon-Fri 9am-5:30pm GMT 


To find out more about the Xcel Centre, please contact: 

 Email: info@xcelcentre.com 

Telephone: +44(0)845 4505871 

Address: Xcel CentreLong Tens WayAycliffe Business ParkCounty DurhamUnited KingdomDL5 6XP