How digitalisation played a crucial role during an unprecedented increase in demand for Aura Infection Control with Laura Edgar

In this second of a series of podcasts delivered by Excelpoint’s Managing Director, Ian Brown talks to dental infection control industry specialist Laura Edgar. As Managing Director at Aura Infection Control, Laura has had to ramp up efforts to supply a sudden and unprecedented rise in demand for infection control products. After embracing an enterprise-wide digital transformation, Laura discusses the role digitalisation plays in adapting her business model throughout the Covid-19 pandemic and the ease at which new configurations are introduced to the business.

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